Food and Agribusiness in 2030
A Roadmap offers tools for understanding this new macro environment and helps to position food chains. It helps companies to take advantage of opportunities. The tools relate to strategic planning of food chains in the new scenario, understanding what will happen with chain participants, where markets will grow, how consumers will behave, how sustainability will gain importance, and how cooperatives, associations and other forms of collective actions will gather force.
The goal of this book is to offer something very practical so that companies and other public or private organisations can read a chapter and start discussing what they should do next and take a look at their roadmap. Good luck with your planning process.
Wageningen Academic Publishers
